FAQs

Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?

A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age.

So should your business have a website, even if your business is small and sells products or services you don't think can be sold online?

Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys.

As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.

Your website is an important part of your business. Make sure you treat it as such. Reasons why you need website?

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